Launching a New Practice to an Existing Market
RESULT: Reimagining of existing Interactive capabilities enables government division to become a major digital experience player in the Federal marketplace
A top management consulting firm was also the biggest digital advertising firm in the world, though no one really knew it. Certainly not the Federal market. Based on previous experience in serving the Marketing needs of government agencies, we recommended to leadership addressing the opportunity of competing on the GSA Schedule AIMS 541 contract.
After extensive research exercise in market sizing and opportunity identification, the head of the Federal group recognized the potential for revenue expansion and approved the launch of a new practice serving this market, including the buildout of interactive digital studios to serve Federal clients.
Since then, this practice has grown into the digital interactive focus of the group and continues to thrive as a significant source of revenue for the company.