Innovation Product Strategy & Marketing Innovation Strategy
InnoMagination™ Innovation & Market Assessment
(Duration: 8-12 Weeks)
Our InnoMagination™ Innovation Assessment is designed to unleash your organization's creative potential and develop a product innovation strategy for your business by identifying, distilling, and articulating the business's core essence and latent assets and then overlaying them with the market's unmet needs.
Our assessment starts with a thorough exploration of your current business practices, goals, and challenges. This allows us to gain a deep understanding of what makes your business unique and identify areas where innovation can make the biggest impact. Our process includes:
- Organizational Core Essence Identification
- Market & Competitive Analysis
- Gap Analysis
- Opportunity Identification w/Recommendations
- Offer Architecting
- Business Case Proposal w/ Investment Requirements & ROI Estimates
- Go-To-Market Strategy
You'll be fully equipped with a comprehensive, actionable analysis report and marketing innovation strategy you can implement or we can advise and direct our partner Go-To-Market specialists to execute for you.
Message & Positioning Platform Development
(Duration: 2-6 Weeks)
Messaging and Positioning is an integral component of your innovation product strategy and your larger innovation strategy framework. We partner with your executives and key marketing, sales, and product stakeholders to create and refine your unique differentiated positioning and to develop a crisp messaging platform that will serve as the basis of your content creation program, sales enablement, and marketing campaigns.
Discovery Workshop: “Unleashing Your Company’s Hidden Potential"
(Duration: 2 Days)
Designed for senior innovation, product marketing, and strategy leaders in mature, medium-to-large tech and tech-adjacent enterprises, this workshop is focused on identifying your business's core essence and latent assets to generate rapid actionable insights about both the brand and your innovation potential. Participants gain massive value, including:
- Clarity on Brand Promise: Achieve a shared understanding of your brand's core essence for better alignment in communications.
- Asset Discovery: Uncover underutilized resources within your organization, revealing potential opportunities.
- Innovation Spark: Engage in ideation exercises that reimagine assets and stimulate excitement about growth possibilities.
- Alignment: Foster common language and vision among key stakeholders.
- Actionable Insights: Leave with concrete ideas and next step actions to explore immediately.
Workshops can be delivered onsite or virtually.
