(Duration: 8-12 Weeks)
Our InnoMagination (TM) Innovation Assessment is designed to unleash your organization's creative potential and develop a product innovation strategy for your business by identifying, distilling, and articulating the business's core essence and latent assets and then overlaying them with the market's unmet needs.
Our assessment starts with a thorough exploration of your current business practices, goals, and challenges. This allows us to gain a deep understanding of what makes your business unique and identify areas where innovation can make the biggest impact. Our process includes:
You'll be fully equipped with a comprehensive, actionable analysis report and marketing innovation strategy you can implement or we can advise and direct our partner Go-To-Market specialists to execute for you.
(Duration: 2-6 Weeks)
Messaging and Positioning is an integral component of your innovation product strategy and your larger innovation strategy framework. We partner with your executives and key marketing, sales, and product stakeholders to create and refine your unique differentiated positioning and to develop a crisp messaging platform that will serve as the basis of your content creation program, sales enablement, and marketing campaigns.
(Duration: 1/2 Day)
Designed for senior innovation, product marketing, and strategy leaders in mature, medium to large tech and tech-adjacent enterprises, this workshop is focused on identifying your business's core essence and latent assets to generate rapid actionable insights about both the brand and your innovation potential. Participants gain massive value, including:
Workshops can be delivered onsite or virtually.