Innovation Product Strategy & Marketing Innovation Strategy
Innovation Assessment
(Duration: 8-12 Weeks)
Our InnoMagination (TM) Innovation Assessment is designed to unleash your organization's creative potential and develop a product innovation strategy for your business by identifying, distilling, and articulating the business's brand essence and latent assets and then overlaying them with the market's unmet needs.
Our assessment starts with a thorough exploration of your current business practices, goals, and challenges. This allows us to gain a deep understanding of what makes your business unique and identify areas where innovation can make the biggest impact. Our process includes:
- Organizational DNA Identification
- Market & Competitive Analysis
- Gap Analysis
- Opportunity Identification w/Recommendations
- Offer Architecting
- Business Case Proposal w/ Investment Requirements & ROI Estimates
- Go-To-Market Plan Proposal
You'll be fully equipped with a comprehensive, actionable analysis report and marketing innovation strategy you can implement or our team of Go-To-Market specialists can execute for you.
Message & Positioning Platform Development
(Duration: 2-6 Weeks)
Messaging and Positioning is an integral component of your innovation product strategy and your larger innovation strategy framework. We partner with your executives and key marketing, sales, and product stakeholders to create and refine your unique differentiated positioning and to develop a crisp messaging platform that will serve as the basis of your content creation program, sales enablement, and marketing campaigns.
Marketing Product Innovation Implementation
(Duration: 16-24 Weeks)
After completing the InnoMagination Innovation Assessment, we will work with your designated team to execute the following marketing innovation strategy :
- Help you make the necessary changes to your product, service, or business model (product innovation strategy)
- Finalize your budget and resource plan
- Lock down your scope, timelines, roadmap, and measurements of success
- Fully define and execute on your Marketing, Messaging, Pricing, Sales, Sales Enablement, and Customer Support strategies
- Ensure your Change Management and communications plan is in place
- Coordinate with support teams and partners
- Test the changes with a select customer set and iterate as needed
- Launch
- And monitor and measure results and continue to iterate/refine the offer
