Innovation Product Strategy & Marketing Innovation Strategy
InnoMagination™ InnoFit Stategy Session
(Duration: 90 minutes)
Our InnoMagination™ InnoFit Strategy Session is a private 90-minute strategy session to uncover where hidden revenue and growth potential already exist inside your business..
Designed for leaders who suspect they’re sitting on underleveraged assets but need a clear strategic path forward, the session is ideal for executives with stalled growth, unclear next steps, underleveraged assets or messaging misalignment.
What you’ll get in the InnoFit Strategy Session:
- 90-minute private strategy session with recording
- Clarity on where growth is hiding in your business
- "Insight Snapshot" PDF summarizing (1) opportunity + recommendations
- Actionable insight using the InnoMagination™ framework
- Full credit toward a Spark or Deep Dive engagement (if booked within 30 days)
If you're ready to stop guessing and start growing, this session gives you the clarity, insight, and direction to move forward—fast.
InnoMagination™ Spark
(Duration: 4 Weeks)
Our InnoMagination™ Innovation Spark is a 4-week sprint to reposition underleveraged assets and activate new revenue.
Our assessment is designed to help you reactivate dormant products or initiatives, clarify GTM direction, provide quick market traction or validate repositioning before launch.
This pilot-style engagement includes Lite version deliverables of our:
- Core Essence Mini Workshop (recording + notes)
- Inventory Audit Summary
- Market & Landscape Scan (Lite)
- Reactivation Brief (Including: Strategic opportunity, Positioning recommendation, High-level GTM direction, ROI potential)
- 30-minute follow-up or handoff call
Spark is designed as a low-risk way to test Claroti’s value and re-energize stuck offers or teams and to help advertising & marketing agencies drive and support client innovation.
InnoMagination™ Deep Dive Innovation & Market Assessment
(Duration: 10-12 Weeks)
Our InnoMagination™ Deep Dive Innovation & Market Assessment is designed to unleash your organization's creative potential and develop a product innovation strategy for your business by identifying, distilling, and articulating the business's Core Essence and Latent Assets and then overlaying them with the market's unmet needs. It is ideal for organizations preparing for scale, funding, M&A, or reinvention without new R&D, for leadership stuck in “what now?” decision loops, and for organizations who need a bold repositioning, next-stage growth play, or transformation.
Our assessment starts with a thorough exploration of your current business practices, goals, and challenges. This allows us to gain a deep understanding of what makes your organization unique and to identify areas where innovation can make the biggest impact.
Our process includes:
- Organizational Core Essence Identification
- Inventory Audit Report
- Full Market + Landscape Scan
- Opportunity Map (repositioning + revenue potential) w/Recommendations
- Offer Architecting
- Business Case w/ Investment Requirements & ROI Estimates
- Strategic Roadmap (GTM priorities + messaging direction)
- Executive Briefing Deck (for internal or investor use)
- 60–90 min Final Presentation & Q&A (live or recorded)
You'll be fully equipped with a comprehensive, actionable analysis report and marketing innovation strategy you can implement or we can provide advisory services for execution on your behalf.
InnoMagination™ Portfolio Scan
(Duration: 1 Week)
The InnoMagination Portfolio Scan is one-week audit of your products, services, and IP to identify hidden growth potential in your asset inventory.
We review your portfolio of assets to help you make sense of a fragmented and disparate product mix across business units, companies, or multi-company portfolios. This is particularly helpful to organizations post M&A who need to unify their offerings and align their Core Essence.
The Scan includes:
- Asset audit
- 3–5 high-opportunity items identified
- 2–3 strategic reframing recommendations
- Executive-ready summary PDF
Claroti analyzes your full offer set and identifies the top 3–5 opportunities to reposition, relaunch, or sunset. It includes a written report and executive summary.
InnoMagination™ for Teams Workshop
(Duration: 1 Day)
Designed for senior innovation, product marketing, and strategy leaders as well as post-M&A brand teams and Government or nonprofit orgs shifting direction, this one-day interactive workshop teaches your team to apply the InnoMagination™ methodology within your organization.The workshop is ideal for organizations facing team misalignment around growth or where innovation feels risky or unclear internally, or for organizations with the desire to build internal capability around grassroots and Marketing Powered Innovation strategy
Participants will::
- Understand and apply the InnoMagination™ framework
- Identify their team’s Core Essence and internal assets
- Perform a guided Inventory Audit
- Surface 2–3 high-potential opportunities using what they already have
- Begin reframing (1) offer, feature, or capability for growth
- Leave with a shared language and action plan
Claroti facilitates a team-based session to surface hidden assets, reframe growth opportunities, and build shared language. This can be used as a kickoff for internal innovation or transformation initiatives. Workshops can be delivered onsite or virtually.
