THE INNOMAGINATION™ FRAMEWORK
DRIVE GROWTH WITH WHAT YOU ALREADY HAVE
A proprietary framework for identifying where your existing capabilities map to unmet market needs.
Methodology developed through Fortune 500 experience (Verizon, GitLab, Accenture), now applied to mid-market and Enterprise B2B tech companies.
The Methodology:
Identity → Landscape → Marketplace → Pursuit → Offering
- IDENTITY: Clarify your organization’s Core Essence—your values, mission, brand promise, and unique strengths—and identify the assets you may be overlooking.
- LANDSCAPE: Analyze market trends, competitive shifts, and real-time customer behavior to find the opportunities hiding in plain sight.
- MARKETPLACE: Uncover unmet customer needs, test assumptions, and map your existing offerings to emerging demand.
- PURSUIT: Evaluate each opportunity using a structured scoring model that weighs ROI, market fit, speed-to-market, and strategic alignment.
- OFFERING: Build the business case. Create a Go-To-Market strategy. Align your teams. And launch with confidence—without waiting for more budget, time, or permission.
We identify what makes YOU uniquely valuable, map the market landscape, analyze where demand exists, determine which opportunities to pursue, and architect the offering strategy.
THE RESULT: Strategic clarity on which opportunities to activate, backed by data and external perspective you can't get from inside.
