At Claroti, we empower technology executives to navigate the challenges of declining revenues and increasing competition. Our approach goes beyond conventional solutions and focuses on leveraging your existing products and services to generate new streams of revenue quickly. We offer a path to transform and innovate with minimal investment and R&D, ensuring a growth strategy that's both low-risk and high in ROI potential.
Our mission is to help your organization not just survive but excel in a competitive market. By aligning closely with customer needs and focusing on rapid, sustainable growth, we turn your current challenges into opportunities for success. With Claroti, you can unlock the latent potential in your existing portfolio and lead your company to a future of renewed success and market leadership.
We use the principles of Marketing Powered Innovation to empower companies to unlock new revenue streams and drive sustainable growth by reimagining their existing products and services.
Claroti specializes in innovation strategy and growth strategy consulting for maturity/renewal business phase, mid- to large-sized technology companies. We help these organizations rejuvenate sustainable business growth through pinpointing and solving unmet market needs. We do this by identifying technologies, use cases and applications, audiences, and emerging adjacent markets and then reimagining the company’s existing products and services to meet those opportunities (also known as "recombinant innovation”).
This reimagining of already ‘on the shelf’ offerings enables rapid Go-To-Market that drives competitive advantage and increased revenue generation with limited incremental investment and no R&D.
Claroti leverages extensive cross-industry experience and understanding of commercial and public sector clients, trends, drivers, technologies, offerings, and services to deliver tangible results. We translate market and customer research and insights into actionable information and recommendations to influence the direction of company strategy and roadmaps and provide clear paths to implementation and commercialization. We then enable clients to execute and deliver those strategic plans. All of this is marketing product innovation—we like to call it Marketing Powered Innovation—at work.
We identify where the market is heading through an in-depth, comprehensive innovation assessment, then provide the innovation strategy framework, innovation product strategy, and Go-To-Market execution to take our clients from idea to outcome.
Insights. Innovation. Implementation.
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