GROWTH STRATEGY CONSULTING & INNOVATION CONSULTING FIRM

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Claroti (pronounced clair-o-tee) is rooted in the Spanish words claro (clear, certainly) and ti (you).

We exist to make growth possibilities unmistakably clear and certain—for YOU.

Founded by Traci Robinson-Williams, former market strategist at Verizon, GitLab, and Accenture, Claroti brings Fortune 100 pattern recognition to mid-market and Enterprise tech companies.

We surface hidden opportunities, reimagine existing value, and deliver a clear path to measurable revenue growth based entirely on what makes your business unique.

Reimagining Assets. Reigniting Revenue.

OUR VALUES

• Integrity: We do the right thing...for our clients and for each other
• Candor: We communicate the truth sincerely and directly…but gently
• Kindness: We treat people considerately
• Respect: We believe in and honor the inherent dignity of every person, even as we disagree with them
• Value: We deliver value and results our clients can trust
• Remote: We are each independent leaders, empowered to bring value from anywhere

OUR MISSION

We illuminate, ignite, and activate hidden possibilities, 

clearly guiding organizations towards transformative growth.

SEE. SPARK. DO!